3. Your Summary Is Empty or Reads Like a CV
The Problem:
A blank summary (About section) is a missed opportunity. On the other hand, copying and pasting your CV into this section makes it dull and uninspiring.
The Fix:
• Write in a conversational, first-person tone (e.g., “I help businesses grow through strategic marketing and data-driven insights”).
• Highlight your biggest achievements, skills, and what makes you unique.
• End with a call to action, like: “Let’s connect! I’m open to new opportunities in digital marketing.”
Action Tip: Keep it concise but compelling—a few strong paragraphs with keywords recruiters search for.
4. You Haven’t Customized Your LinkedIn URL
The Problem:
If your LinkedIn URL looks like linkedin.com/in/john-smith-123456789, it’s harder to share and looks unprofessional.
The Fix:
• Customize your URL to something simple and professional, like linkedin.com/in/JohnSmithMarketing.
• You can do this under Edit Public Profile & URL in LinkedIn settings.
Action Tip: A clean URL looks better on CVs, email signatures, and business cards.
