How to Identify the Right Keywords for Your CV
When it comes to adding keywords to your CV, relevance is key. But how do you know which keywords to include? Here are a few strategies to help you identify the most important terms:
1. Analyse Job Descriptions
The best place to find the right keywords is in the job descriptions themselves. Look at multiple job postings for the role you’re interested in, and take note of the specific terms and phrases that repeat across different listings. These are likely the keywords recruiters and ATS are scanning for. For example, if you’re applying for a marketing role, common keywords might include “SEO,” “content strategy,” “campaign management,” and “Google Analytics.”
2. Use Industry-Specific Terms
Every industry has its own language. Make sure your CV reflects this by using industry-specific terminology. If you’re applying for a role in IT, for example, your CV should include technical skills and certifications that are relevant to the job, such as “Python,” “cloud computing,” or “cybersecurity.” Avoid generic terms and focus on the skills and qualifications that set you apart in your field.
3. Include Job-Specific Skills
In addition to general industry terms, make sure to highlight the specific skills and qualifications mentioned in the job description. If a job posting mentions “project management,” “team leadership,” or “budgeting,” be sure to incorporate these phrases into your CV. This will help ensure that your CV matches the job criteria and increases your chances of passing the ATS screening.
4. Utilise Tools Like Jobscan
There are several tools available that can help you optimise your CV for ATS systems. One such tool is Jobscan, which allows you to paste your CV and the job description into their platform. It will then analyse your CV and provide suggestions on which keywords to add to improve your chances of being seen by recruiters.
