It’s no secret that an up-to-date and engaging digital profile can help you in your job search to get noticed by recruiters – whether you’re actively looking for a new role, or open to opportunities.
In today’s job market, your digital presence is just as important as your CV, as recruiters and hiring managers often look beyond your application to see how you present yourself online.
However, this doesn’t just apply to LinkedIn. Promoting your skills and experience via an online portfolio is no longer limited to graphic designers or software developers – it’s an effective way to share your story and explain how it will continue with a potential employer during your job search.
Here’s how to make sure your digital profile gives you the best chance of success.
Three ways to improve your digital profile for job searches
1. Optimise your LinkedIn profile
If you’re using LinkedIn to search for (or even apply to) jobs, you need to have a profile that’s up to scratch. It’s the first impression you’ll give to a lot of people who can help you find your next role, so it’s worth the effort.
- Ensure your LinkedIn profile mirrors your CV in terms of job titles, dates and achievements.
- Add a professional photo, which has been found to make your profile 14 times more likely to receive visits.
- Write a headline and summary that highlight your strengths and aspirations – this should align with your personal statement.
- Connect with peers and other professionals in your field and engage with content that’s relevant to the role you want.
There are several ways that generative AI tools can help you with this:
- Your LinkedIn photo doesn’t need to be a professional headshot. However, you could experiment with AI tools that allow you to create this effect from existing photos.
- As with your personal statement, consider ChatGPT or Copilot to help you craft a LinkedIn summary.
- It’s important that your LinkedIn profile reflects you in the best possible light. Try tools such as Resume Wordedwhich can help you optimise your page.
However, unless you’re going to edit and personalise the content, it’s best to refrain from using AI to write messages to other members. Although it undoubtedly makes it quicker and easier to make connections, you’re losing the personal touch that’s important when building a network that can support your ambitions. For a better understanding of how well your LinkedIn profile is performing compared to others in your industry or network, you can check your Social Selling Index scores here.
Lastly, although it can be tempting, do not use the ‘Easy Apply’ option when submitting applications. A generic CV is highly unlikely to align perfectly with the job specification. It also signifies a lack of effort, which in turn implies that you’re not particularly interested in the role.
2. Create a personal website or portfolio
If you’re in a creative or technical field, a personal website or online portfolio can showcase your work more dynamically than a CV. Platforms such as Wix, Squarespace and GitHub Pages can help you set up.
Ideas include:
- A blog about your chosen field or industry, or an extracurricular passion (particularly if your ideal role involves writing or strong communication skills.
- A portfolio (this can include projects away from work – especially if you’re thinking of transitioning in your career).
- A social media account or YouTube channel with commentary on a particular aspect of your profession. Content could relate to recent updates, new software or hardware, trending news or your own projects. Short video clips are a quick way to demonstrate your knowledge and passion (you can be behind the camera or use an AI voiceover if you’re not a natural presenter)
If you do create a website, don’t forget to include case studies, testimonials and a downloadable copy of your CV.
3. Audit your social media
You should know this by now, but prospective employers may check your public social media accounts.
Consider making them private, and ensure that any public content reflects you in a good light. If you do keep your profiles visible, follow industry leaders and share relevant insights to demonstrate your passion for your work.
Make sure your digital profile stands out
Today’s jobseekers have a number of channels and avenues to use for promotion, while AI tools make it easier than ever to create your digital profile. To stand out among other applicants, it’s time to make sure you’re showcasing your talents.
Once you’ve done this and written your CV, it’s time to move onto sending your job application. Click here for guidance on preparing for references.
